Net attitude : what it is, how to get it, and why your company can't survive without it
(Book)

Includes bibliographical references (p. 227-228) and index.

"If you think that the Internet is yesterday's news, then you really need Net Attitude. As Stewart Alsop reminds us in the foreword, "the Internet changes everything. It changes the way business gets done with customers and between business partners and suppliers. It changes the way we live and enjoy our personal lives. It changes the way we get educated, manage our governments and public policies, entertain ourselves, produce creative stuff." From his unique vantage point as a pioneer of the commercial, educational, research, and cultural uses of the World Wide Web, John Patrick illuminates the profound ways in which the Internet continues to transform business, regardless of economic boom-and-bust cycles."--BOOK JACKET